Francois Lacas - Deputy Chief Operations Officer - Yooz
While the pandemic continues to form a black cloud of economic uncertainty over businesses, CFOs are being burdened with the pressure of not just maintaining cash flow, but improving it.
Because while the CEO is often seen as being in the driving seat, the CFOs role has transformed during the pandemic - from bean counter to digital innovator.
CFOs are increasingly taking the lead in supporting digital strategies, identifying key areas of focus and investment in all areas of the business as well as the finance department.
But under increasing financial scrutiny, choosing between tightening the purse strings and investing in long-neglected areas of the business is a tough balancing act.
In 2022, there are three priorities CFOs should concern themselves with to see out another successful year, no matter what unforeseen events come their way.