Coupa acquires leading AI-Powered Category Management provider Cirtuo
Thursday 15th May, 2025
Coupa has acquired Croatia-based Cirtuo an industry leader in AI-powered category management.
This strategic investment accelerates Coupa’s autonomous spend management vision and underscores Coupa’s commitment to developing AI-powered solutions that improve productivity, agility, and resilience while delivering margin impact, according to a company press release.
By integrating Cirtuo’s AI-enabled category management capabilities with Coupa’s leading Total Spend Management platform, Coupa is set to deliver a comprehensive solution that seamlessly translates robust, data-driven strategies into sourcing pipelines, supplier actions, and savings realisation. This includes supporting the full supplier strategy lifecycle, from strategy planning, to execution, to monitoring, all within a unified system. These new capabilities will help procurement stakeholders not only drive cost reduction and cost avoidance, but extend to deliver a deeper understanding of business needs.
“Transforming the end-to-end procurement process requires reimagining technology’s role. We’re investing heavily in GenAI to automate routine tasks, enhance strategic decision-making, and bring autonomous procurement to market,” said Salvatore Lombardo, Coupa Chief Product and Technology Officer. “With the acquisition of Cirtuo, we strengthen our AI-native solutions and fill a critical gap in Coupa’s Strategic Sourcing Suite. This allows us to deliver a comprehensive category management solution where customers can create margin impact, especially in direct spend categories, by integrating analysis, strategy, and execution in one place.”
“Cirtuo empowers procurement teams to build AI-guided, insight-driven strategies that align with business priorities and flow directly into tactical activities resulting in seamless, closed-loop procurement processes,” said Drasko Jelavic, Cirtuo CEO. “We’re excited to join Coupa as businesses embrace digital transformation in the AI era.”
Cirtuo’s market leading category management solution continues to be recognised for its pioneering technology by procurement practitioners, technology experts, and customers
