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Coupa expands across Latin America

Wednesday 12th July, 2022

Coupa Software has announced the opening of three new offices this month in Latin America – Mexico City, São Paulo, and Bogotá, the first offices for the company in the region.

The new offices will be located in the main cities of Brazil, Mexico, and Colombia, the three largest countries in Latin America (LATAM) by population and which share some of the highest GDPs in the region.

“We’re excited to provide these new spaces for our Coupa community to collaborate and grow,” said Mark Riggs, chief customer officer at Coupa. “We’ve seen a huge shift occurring in the region – companies are primed for transformation. They’re ready to harness business spend management to break old bonds and reach new levels of success, becoming more profitable and purposeful.”

Customers including Agrosavia, Grupo Bios, Grupo Cementos de Chihuahua SAB de CV, Coppel, Grupo Herdez, Pernod Ricard, and Tecnologico de Monterrey are all evidence of the growing demand for a unified BSM platform in LATAM, The company said in a news item.

For example, Grupo Herdez, one of Mexico’s foremost food companies distributing some 500 food and beverage products. The company turned to Coupa to help them overcome legacy processes and minimise operational disruptions.

“With Coupa and Community.ai we have been able to stay agile and change rapidly in the face of unexpected events, enabling us to keep operations running without disruption,” said Javier Vicente Carnevali Penella, chief procurement officer for Grupo Herdez. “We are excited to see Coupa expanding its footprint in Latin America and are eager for what the growth of the Coupa Community will provide for us all.”

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