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Ex Taulia marketing leader Joe Hyland joins Greensill

Thursday 20th February, 2020

Joe Hyland accomplished Silicon Valley marketing leader has joined Greensill to spearhead the FinTech’s ambitious plans to expand its brand around the world.

Hyland has built leading brands and award-winning teams throughout his career. He helped spur Taulia, the Supply Chain Financier, to triple year-over-year revenue by revamping its brand with marketing and media efforts that championed SMEs in their struggle for fair payment.

Most recently, at ON24  Hyland transformed the marketing team from a cost centre to a revenue driver. The company which is approaching nearly $100M in annual recurring revenue, doubled its number of customers under Hyland and now serves over 40 of the Fortune 100 corporations. He also launched “Webinar World,” an industry-leading global event series that has seen tens of thousands of attendees and featured sold-out events in San Francisco, Sydney, London, and Singapore.

Lex Greensill, founder and CEO said: “As we continue to build win-win solutions for businesses large and small as well as their employees, it’s critical that all sides understand that today’s status quo is costly and unnecessary. Joe’s experience in building brands will accelerate our campaign to build awareness of these issues and the solutions we provide.”

“Hyland said, “I’m looking forward to telling Greensill’s important story to the world as we provide small businesses with access to capital on the same terms that big banks make it available to multinationals and enable workers to receive payment for earned, but unpaid, wages at zero cost to them. With more than 77% of SMEs citing cash flow as a key concern and predatory payday loans now a $90B industry, it's vital that people and businesses are aware of the new, faster ways to deliver low cost capital that is owed to those that need it most.”