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Coupa appoints their first CCO - Mark Riggs

Friday 3rd November, 2017

Coupa announced today that senior software executive Mark Riggs has joined the company as its first chief customer officer (CCO) to help scale the customer success function, foster long-term customer relationships and maximise customers’ lifetime value with Coupa.

Riggs has more than 25 years' experience and a consistent track record of creating and scaling customer-facing teams across organisations while delivering optimal success to internal and external stakeholders. Riggs worked as the chief customer officer and general manager for Bazaarvoice during a period of rapid revenue growth and was also part of the team that led the company through its initial public offering (IPO).

At Coupa, Riggs will champion, orchestrate, and advance the customer experience across Coupa’s ever-more-complex range of customer interactions.  His role will include evangelising customer-centric initiatives and strategy and also creating and driving experiences that best deliver value for customers and partners while differentiating Coupa.

"Ensuring customer success has been our number one core value since the beginning,” said Rob Bernshteyn, CEO at Coupa. “Mark has a proven track record and the practical know-how for building enterprise programs that ensure long-term customer success at every stage of their journey - from contract through renewal. We believe that Mark is the right leader to help take our customer success function to the next level at this stage of our growth.”

Prior to Bazaarvoice, Riggs was senior vice president of world-wide customer success for Endeca Technologies where he helped grow the company from early stage through its acquisition by Oracle for $1.1 billion. Before Endeca, Riggs served as vice president of global services for Business Objects where he helped grow the company from $400 million to $1.6 billion in annual revenue. Business Objects was acquired by SAP for $6.8 billion.

“I am excited about joining Coupa to deliver authentic and consistent brand experiences across all customer touch points,”  said Riggs, who believes in the philosophy of “making others greater.”  “Coupa is known for its innovative product architecture and rapidly expanding customer base. I am honoured to build upon the Coupa heritage by leading our efforts in customer centricity, and ultimately delighting our customers with innovative technology, product choices, and solutions that uniquely differentiate the customer experience.”

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